HYT CONICAL TOURBILLON PANDA
Client: HYT
Role: CGI, Motion & Look Development
Deliverables: Product imagery, product films, scroll-based sequence, technical views and 360° rotation
Year: 2024
A complete CGI content set developed for the HYT Conical Tourbillon Panda, a limited edition of eight. The project combines still imagery, two product films, a scroll-based web sequence, technical views and a 360° rotation within a unified visual language built around the watch’s monochrome identity, material contrast and mechanical complexity.
CGI PRODUCT FILM
A fixed-camera film centered on the continuous motion of the conical tourbillon and independently rotating spheres. The camera position remains unchanged while the mechanism and lighting transitions define the sequence.
MACRO PRODUCT FILM
A horizontal film developed for HYT’s product page and other digital channels. Macro framing and camera movement cover the strap, caseback, movement, conical tourbillon and rotating hour spheres, progressing from individual mechanical details to complete product views.
PRODUCT & TECHNICAL VIEWS
360° PRODUCT ROTATION
Creative concept, art direction and full CGI production by Efim Shevchenko.

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