IQOS ILUMA i PRIME x Seletti — CGI Campaign

End-to-end CGI production for the IQOS ILUMA i PRIME x Seletti limited edition, including the main film and a series of standalone campaign visuals. Selected imagery was used in the official Red Dot presentation for the award-winning packaging.

IQOS ILUMA i PRIME x Seletti

CGI Film & Campaign Visuals

Client: IQOS
Role: CGI, Motion & Look Development
Deliverables: Campaign film, product and packaging visuals, still imagery
Year: 2025

A cohesive CGI campaign developed for the limited-edition collaboration between IQOS and Seletti. The supplied product and packaging designs were translated into a unified black-and-gold visual language across motion and still imagery, with a strong focus on material definition, graphic rhythm and premium presentation.

Red Dot Award 2026

The packaging received a Red Dot Award in Product Design 2026. Selected CGI visuals from this project were used in its official Red Dot presentation.

View the official Red Dot project

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